I love all things Hubspot – including this awesome infographic that highlights exactly how and why you should focus your content marketing efforts on all things VISUAL this year to make a significant impact on engagement, awareness and conversions.
How do you feel about stalkers? Stupid question isn’t it. And I’m sure that your friends, family and customers would agree that stalkers really aren’t cool, right?
It’s time to take a look at your inbound marketing efforts because when reaching out to new people – regardless of context – shouldn’t we all be playing the dating game?
So I have a question: how the heck are we supposed to get noticed and win SEO points nowadays when literally everyone is adopting the same techniques and competing for the same space?
As a copywriter, content marketer (I could be referred to as either depending on who you ask – but that’s a different story) and general wordsmith, I’d most certainly fall into the ‘creative’ bucket of candidates.
And although being a ‘creative’ sounds cool and fashionable it can actually be pretty tough; particularly in a corporate world.
Do you dedicate much time and thought to the way you say what you say?
Contrary to popular belief, content isn’t everything. Not in isolation, anyway.
Tone of voice is crucial if you really want to stand out in your market – rather than just in it.
This week, I attended a JLA speaker breakfast featuring Dan Cobley, former MD at Google UK, where we discussed the importance of innovation and how businesses like Google facilitate creativity.
Has anyone else noticed how Oxford Circus station appears to have become particularly ‘exclusive’ with its advertising recently?