Mastering tone of voice

Do you dedicate much time and thought to the way you say what you say?

Contrary to popular belief, content isn’t everything. Not in isolation, anyway.

Tone of voice is crucial if you really want to stand out in your market – rather than just in it.

Continue reading “Mastering tone of voice”

Marketing Explained: the differences between Copywriting and Content Marketing, and what YOU should be doing in 2015

‘Copywriting’ and ‘Content Marketing’; two phrases often used interchangeably and the topic of much debate and confusion.

So which is which, and what are you doing?

Or more importantly, what should you be doing?

Continue reading “Marketing Explained: the differences between Copywriting and Content Marketing, and what YOU should be doing in 2015”