As a copywriter, content marketer (I could be referred to as either depending on who you ask – but that’s a different story) and general wordsmith, I’d most certainly fall into the ‘creative’ bucket of candidates.
And although being a ‘creative’ sounds cool and fashionable it can actually be pretty tough; particularly in a corporate world.
Continue reading “How to stay creative in a corporate world”
Do you dedicate much time and thought to the way you say what you say?
Contrary to popular belief, content isn’t everything. Not in isolation, anyway.
Tone of voice is crucial if you really want to stand out in your market – rather than just in it.
Continue reading “Mastering tone of voice”
‘Copywriting’ and ‘Content Marketing’; two phrases often used interchangeably and the topic of much debate and confusion.
So which is which, and what are you doing?
Or more importantly, what should you be doing?
Continue reading “Marketing Explained: the differences between Copywriting and Content Marketing, and what YOU should be doing in 2015”