3 dating tips for marketers…incoming!

How do you feel about stalkers? Stupid question isn’t it. And I’m sure that your friends, family and customers would agree that stalkers really aren’t cool, right?

It’s time to take a look at your inbound marketing efforts because when reaching out to new people – regardless of context – shouldn’t we all be playing the dating game?

Continue reading “3 dating tips for marketers…incoming!”

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Marketing Explained: the differences between Copywriting and Content Marketing, and what YOU should be doing in 2015

‘Copywriting’ and ‘Content Marketing’; two phrases often used interchangeably and the topic of much debate and confusion.

So which is which, and what are you doing?

Or more importantly, what should you be doing?

Continue reading “Marketing Explained: the differences between Copywriting and Content Marketing, and what YOU should be doing in 2015”