Do you really need to ‘pay to play’ on social media?

So I have a question: how the heck are we supposed to get noticed and win SEO points nowadays when literally everyone is adopting the same techniques and competing for the same space?

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How to stay creative in a corporate world

As a copywriter, content marketer (I could be referred to as either depending on who you ask – but that’s a different story) and general wordsmith, I’d most certainly fall into the ‘creative’ bucket of candidates.

And although being a ‘creative’ sounds cool and fashionable it can actually be pretty tough; particularly in a corporate world.

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